The new corporate design. An exhibition and a two-phase campaign take employees on a journey into the DNA of Lufthansa. The studio is designing the visual communication of the new corporate design for the intern communication for and in collaboration with LIGANOVA. An interdisciplinary team creates both a retroperspective and a perspective on the company’s design, but also on corporate design in general. The exhibition at the Lufthansa Aviation Centre in Frankfurt is open to the public and has been extended several times. It can also be visited on a virtual tour.

#explore the new becomes a promise in both internal and external communication.