A beautifully evolving road ahead. Niche is the new luxe. Creating value through rarity. The new Piech Brand Book is released alongside the prototype from the Swiss electric vehicle manufacturer. Disruptive purism and effortless lightness are part of the Piech’s DNA. Perfect aesthetics and harmony are design principles that the new brand manifests – in both analogue and digital form. The Brand Book is published in two languages with different designs for English and German, bound using a special technique with a very flat appearance, featuring embossed Piech dots on the cover.
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— Carve away. Combine dreams with experience.